Project Overview: Our team undertook a comprehensive SEO revamp for LendWithSpark, a company that makes loan origination more efficient for SBA lenders and their customers by digitizing the entire process. The goal was to enhance their online visibility, improve organic traffic, and ultimately increase customer acquisition.
Objectives:
- Improve search engine rankings for targeted keywords related to loan origination and SBA lending.
- Increase organic traffic by 50% over the year.
- Enhance user experience on the website to facilitate the loan application process.
- Drive higher conversion rates through optimized content and landing pages.
Key Strategies Implemented:
- Keyword Research:
- Conducted extensive keyword research to identify high-potential keywords relevant to loan origination and SBA lending, focusing on terms that potential customers frequently search for.
- On-Page Optimization:
- Optimized website structure, including meta tags, headings, and content to align with targeted keywords.
- Improved internal linking to enhance navigation and distribute page authority effectively.
- Technical SEO Audit:
- Performed a thorough technical SEO audit to identify issues such as broken links, slow loading speeds, and mobile responsiveness.
- Implemented fixes to ensure the website was fully optimized for search engine crawling and indexing.
- Content Strategy:
- Developed a content strategy that included creating informative blog posts, landing pages, and guides tailored to the needs of SBA lenders and customers.
- Focused on producing valuable content that addressed common questions and pain points in the loan origination process.
- Link Building:
- Executed a targeted link-building campaign to acquire high-quality backlinks from industry-related websites, enhancing the site’s authority and credibility.
- Performance Tracking:
- Utilized tools such as Google Analytics and Search Console to monitor website performance, track keyword rankings, and analyze user behavior.
- Provided regular reports to LendWithSpark to showcase progress and adapt strategies as needed.
Results:
- Achieved a 60% increase in organic traffic within the year.
- Improved keyword rankings, with 70% of targeted keywords appearing on the first page of search results.
- Increased conversion rates by 30%, leading to a higher volume of loan applications through the website.
Testimonial: “The SEO strategies implemented by SEO MEDIA agency significantly transformed our online presence. Their expertise in the lending industry helped us reach our target audience effectively, resulting in substantial growth for our business!”